Enjoy a slice of Finnish Lapland across the UK

Lotus UK is working alongside Lapland - The North of Finland to launch its innovative winter campaign involving a ‘life swap’ and Northern Lights themed bus in the UK.

The campaign kicked off with a media reception last night at the Finnish Ambassador’s Residence introducing tour operators and media to the bus and life swap. Finnish canapés and ‘Northern Lights’ cocktails set the Lappish mood ahead of an exciting winter season.

Consumers will be able to hear about the swap and hop on the bus from today until 15th September. The  specially designed Northern Lights bus will be touring London, Birmingham and Manchester. It offers a three minute Northern Lights experience on the top deck, and promotes the latest tourism campaign launched by The North of Finland to offer three lucky people the chance to step into the shoes of a Lapland northern lights hunter, snowboarder or Lappish photographer and travel to the arctic wilderness in December.

This weekend the bus will be parked on the King’s Road, Chelsea and Brushfield Street in Spittalfields Market. For a full schedule of the bus routes, please see http://www.onlyinlapland.com/onwheels/

For more information on the life swap visit www.onlyinlapland.com/meetthelocals