Huttopia Appoints LOTUS as UK PR & Influencer Marketing Agency
Huttopia Appoints LOTUS as UK PR & Influencer Marketing Agency
Award-winning travel PR and marketing consultancy LOTUS has been appointed to lead the influencer and marketing strategy for outdoor lodge and camping specialists Huttopia in the UK.
The result of a competitive pitch, the appointment comes at an exciting time for Huttopia as they unveil plans to increase visibility for the much-loved family owned brand across the UK.
LOTUS’ communication strategy will focus on raising brand awareness for Huttopia through a robust influencer and media relations programme.
Located across Europe and North America, Huttopia’s roster of campsites and holiday villages offer nature-first options for outdoor enthusiasts and wildlife lovers, with over 60 destinations across France, the Netherlands, Spain and Portugal.
From ready-to-camp cabins, pre-pitched ‘glamping’ style tents, to private spots for campervans, Huttopia’s collection of outdoor properties, tents and open spaces allow guests to immerse themselves in nature.
Clémentine Massat, Marketing Director of Huttopia said:
"We are thrilled to begin this collaboration with LOTUS to introduce Huttopia’s unique nature camping experience to the UK market. British travellers are a key audience in the growth of our brand, and we hope to keep welcoming them not only to our beautiful destinations across France, but also throughout Europe. Our mission is to offer holidays that combine comfort and nature, helping families and friends reconnect with each other—and with the great outdoors—on environmentally responsible sites in stunning natural locations."
Katie Wright, Director, LOTUS, added:
“We are delighted to be working with Huttopia as their first UK agency. Our mission is to introduce Huttopia to even more consumers in the UK, keeping the brand front of mind when it comes to off-the- beaten-track nature holidays across Europe.”
LOTUS is part of the multi-award-winning creative communications agency W Communications.
-ENDS-
For more information on Huttopia visit huttopia.com/en.
For media enquiries, please contact Huttopia@wearelotus.co.uk.
ABOUT HUTTOPIA:
Huttopia was founded in 1999 by the Bossanne family. Originally from the Drôme region in France, they developed a nature-based camping concept step by step, guided by a spirit of innovation and independence, and grounded in values of environmental respect, local integration, and social diversity. For the past 25 years, Huttopia has expanded around the world and now operates nearly 150 campsites and villages in 8 countries under its brands Huttopia, CityKamp, and OnlyCamp.