ICE TRAVEL GROUP APPOINTS LOTUS TO MANAGE UK PR
Ice Travel Group Ltd. has appointed award-winning travel PR and marketing agency LOTUS to manage all PR activity for TravelSupermarket and Icelolly.com in the United Kingdom.
This appointment follows last year’s merger between TravelSupermarket and Icelolly.com; a joint venture that saw the two brands combine under the newly formed Ice Travel Group ltd, led by CEO Richard Singer.
Singer commented, "We are delighted to be working with LOTUS on our PR and communications strategies in the UK. We’re looking to develop both brands and further establish TravelSupermarket and Icelolly.com as key resources for British travellers looking for best value holidays.
The post-pandemic demand for travel has collided with the UK’s rising living costs, so it’s an instrumental time for us to amplify these brands as the go-to price comparison sites to inspire Brits to book incredible holidays at the very best prices.”
LOTUS will be working with Ice Travel Group, offering a robust press office function and PR campaign ideation and strategy, building brand recognition for both sites.
Jules Ugo, CEO of LOTUS commented “We are thrilled to be working with Richard and the Ice Travel Group team, kick-starting a solid PR function for TravelSupermarket and Icelolly.com in the current post-pandemic and cost-conscious climate. With an industry shift towards convenience, ease, and cost-effectiveness it is an exciting opportunity to position these two brands at the forefront of this demand.”
With offices in Wales, Leeds and London, TravelSupermarket was founded in 2004, and icelolly.com in 2005. From all-inclusive to self-catering, family friendly resorts to adult only retreats, short haul to long haul, both sites offer meticulous price comparison and the very best deals from a range of leading holiday providers.