Kate McWilliams, deputy MD of travel PR and representation agency, LOTUS, has become a trustee of the LATA Foundation; a volunteer run organisation that supports grassroots social and environmental initiatives in Latin America.

Set up by a group of volunteers in 2008, the LATA Foundation ( was created for the travel industry to give something back to the region and is the official charity of the Latin American Travel Association (LATA). Today the charity works with donors both from inside and out of the travel industry and supports 10 key projects in Latin America.

Broadly the organisation has four core aims:

  • Conservation of the environment
  • Relief of poverty
  • Sustainable development, economic growth and regeneration
  • The promotion of ethical and responsible business practices

Kate McWilliams heads up the LOTUS LATAM division at LOTUS; an area of the business focused on the Spanish-speaking markets. She says, “At LOTUS, we are proud to represent a number of travel organisations in Latin America and it’s a huge privilege to become a trustee of the LATA Foundation. It is essential that tourism to Latin America is managed in a sustainable way and joining the LATA Foundation is a way to contribute positively to the region.”

Chairman of the LATA Foundation, Chris Pickard says, “Kate is passionate about the region and brings a new set of skills and contacts to the LATA Foundation. We are looking forward to the positive impact her involvement will have.”

For more information on the LATA Foundation, please visit

For anyone looking to get involved with the LATA Foundation, please contact Kate on

For more information on LOTUS LATAM, please visit


Images from left to right:

1. Abriendo Mentes, Costa Rica, Copyright
2. Nuevas Esperanzas, Nicaragua 
3. Vidarte Space, Brazil