Travel specialist agency, Lotus, has been appointed by the Balearic Islands Tourist Board to manage the PR in the UK with immediate effect.

The agency has been briefed by the Balearic Island government to promote the islands (Mallorca, Menorca, Ibiza and Formentera) as a year-round destination, focusing on six strategic products; culture, gastronomy, nature, sports, wellness and business.

The Balearic Islands is one of the UK’s most popular holiday destinations welcoming over 3.3 million UK tourists per year. The UK is the second most popular tourism market to the Balearic Islands as a whole (after Germany) but number one in terms of overseas passenger numbers to Menorca and Ibiza.

Despite the popularity of the islands, tourism is highly concentrated around the summer months and the tourist board’s ambition is to promote visits to the destination, particularly in the spring, autumn and winter months.

Lotus has a long history of working with Spanish tourism clients and has recently launched a new division; Lotus LATAM, to cater specifically to the Spanish speaking markets.

The account will be headed up by Lotus associate director Kate McWilliams, supported by account manager Tim Thackray and senior account executive Lucy Keenan.

Lotus associate director Kate McWilliams says:

“We are delighted to be appointed by the Balearic Islands. Lotus has a long history of working with the islands on an individual basis and this win is the natural next step. Our team has extensive knowledge of the islands and understands the challenges and opportunities from a tourism perspective. We are very excited to work with the Balearic Islands authorities and local travel industry to encourage Brits to visit during a quieter, more authentic time of year and to inform the British traveller that the Balearic Islands are more than just a sun and beach destination”.

Pere Muñoz Perugorria, managing director of the Balearic Islands Tourist Board concludes:

“We are delighted to start work with Lotus. We felt that their comprehensive knowledge of the destination, their extensive experience working with tourism clients, and their creative and strategic approach was ideally positioned to help us deliver on our tourism objectives”.

For more information on Lotus or Lotus LATAM, please visit /


Twitter @BalearicTourInstagram @Turismoislasbaleares contact: Kate McWilliams - / 0207 953 7470


Images from left to right:

1. Abriendo Mentes, Costa Rica, Copyright
2. Nuevas Esperanzas, Nicaragua 
3. Vidarte Space, Brazil