Lotus has been appointed by alpharooms.com to handle the PR activation for its shirt sponsorship of Sheffield United Football Club (SUFC).

As part of the online travel agency’s growth strategy, alpharooms.com signed a three year contract with SUFC and the newly branded kit was unveiled in June 2016. With scope to elevate the alpharooms.com brand in conjunction with a celebrated club, Lotus has been briefed to execute a proactive campaign for the duration of the sponsorship deal. This will focus heavily on social media activity with the aim of promoting engagement with the alpharooms.com channels and raising awareness of the holiday product available.

Emma Lelliott, Head of Sales and Operations, alpharooms.com said: “It’s great to have Lotus on board to handle the PR activity surrounding the shirt sponsorship of Sheffield United. Lotus has really grasped the brief and presented some very innovative ideas which we look forward to seeing in action.”

Sarah Johnson, CEO, Lotus comments “alpharooms.com has a strong consumer presence, our aim is to help the business maximise the partnership with Sheffield United Football Club to help grow awareness and ultimately sales.”

Alpharooms.com – specialists in discount accommodation from four star hotels to all-inclusive holidays – offers the best deals on over 250,000 properties in 40,000 destinations worldwide. Equipped with over 17 years’ worth of experience in travel and tourism, alpharooms.com provides expert advice combined with unbeatable flight prices and holiday extras including transfers, car hire and airport parking.

Images from left to right:

1. Abriendo Mentes, Costa Rica, Copyright KateHood.com
2. Nuevas Esperanzas, Nicaragua 
3. Vidarte Space, Brazil