LOTUS APPOINTED BY COOK’S CLUB HOTELS TO HANDLE UK RELAUNCH
The Cook’s Club brand which is owned by the Fosun Tourism Group is a lifestyle concept targeted at forward-thinking city-dwellers who are looking to escape from their daily routine, but still crave style and comfort, good music and fantastic food & drink.
With a number of hotel relaunches planned for summer 2021, including Cook’s Club Hersonissos (Crete, Greece), and Cook’s Club Adakoy (Marmaris, Turkey), the brand aims to capitalise on new beginnings targeting a ‘new generation of travellers’.
LOTUS aims to harness the PR potential of these relaunches to illustrate “new generation” brand attributes such as the hotels’ central social hubs, the street market food concept, live DJ sets and a dynamic event programme; positioning the properties as progressive and vibrant travel community hubs.
The communications strategy will relaunch Cook’s Club to the UK market through a proactive PR campaign which aims to drive trust in the brand, build a community of fans and create a distinct personality.
The account will be led by LOTUS’ account director, Georgina Oakley, supported by senior account manager, Katie Cosstick and account executive Alissa Kirkwood. LOTUS will report into Marisa Aranha, head of commercial: overseas hotels at Fosun Tourism Group.
Marisa Aranha says: “We are delighted to appoint LOTUS to support our UK relaunch. We have ambitious growth plans for the UK market and we look forward to working with LOTUS to help drive brand awareness for Cook’s Club.”
Cook’s Club is a new, innovative lifestyle hotel concept designed for a new generation of traveller. The Cook’s Club collection features nine hotels in prime sun & beach destinations: Cook's Club City Beach Rhodes, Cook's Club Tigaki Kos, Cook's Club Sunny Beach (Bulgaria), Cook’s Club Palma Beach (Mallorca), Cook’s Club Alanya (Turkey), Cook’s Club Adakoy (Turkey), Cook’s Club El Gouna (Egypt), Cook’s Club Hersonissos, Crete and Cook’s Club Ialysos, Rhodes, opening in 2022.
The Cook’s Club brand was acquired in December 2019 by the Fosun Tourism Group, a leading leisure-focused integrated tourism group listed in Hong Kong. Under the new ownership, Cook’s Club have strengthened its offering and accelerated its worldwide expansion.
For more information on LOTUS, please visit www.wearelotus.co.uk.
For more information on Cook’s Club, please visit www.cooksclub.com.
For editorial enquiries, please contact the LOTUS team CooksClub@wearelotus.co.uk.
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Images featured in the press release: ©Cook’s Club Adakoy.