LOTUS APPOINTED BY COOK’S CLUB HOTELS TO HANDLE UK RELAUNCH

Travel specialist PR consultancy, LOTUS, has been appointed by lifestyle hotel brand, Cook’s Club, to support the UK relaunch ahead of the 2021 summer season. 

The Cook’s Club brand which is owned by the Fosun Tourism Group is a lifestyle concept targeted at forward-thinking city-dwellers who are looking to escape from their daily routine, but still crave style and comfort, good music and fantastic food & drink.  

With a number of hotel relaunches planned for summer 2021, including Cook’s Club Hersonissos (Crete, Greece), and Cook’s Club Adakoy (Marmaris, Turkey), the brand aims to capitalise on new beginnings targeting a ‘new generation of travellers’.  

LOTUS aims to harness the PR potential of these relaunches to illustrate “new generation” brand attributes such as the hotels’ central social hubs, the street market food concept, live DJ sets and a dynamic event programme; positioning the properties as progressive and vibrant travel community hubs. 

The communications strategy will relaunch Cook’s Club to the UK market through a proactive PR campaign which aims to drive trust in the brand, build a community of fans and create a distinct personality.  

The account will be led by LOTUS’ account director, Georgina Oakley, supported by senior account manager, Katie Cosstick and account executive Alissa Kirkwood. LOTUS will report into Marisa Aranha, head of commercial: overseas hotels at Fosun Tourism Group.  

Marisa Aranha says: “We are delighted to appoint LOTUS to support our UK relaunch. We have ambitious growth plans for the UK market and we look forward to working with LOTUS to help drive brand awareness for Cook’s Club.”