LOTUS APPOINTED BY HOLIDAYPIRATES GROUP

Online travel company, HolidayPirates Group, has appointed LOTUS to handle public relations in the UK.

LOTUS will be running B2B and B2C campaigns for the online travel platform.

The HolidayPirates Group www.holidaypirates.com is one of the largest online travel media companies in Europe. The business has websites in ten markets across Europe and the USA.

Customers find the best travel deals collated from numerous third-party sites that are handpicked and screened by a team of editors.

The multi-award-winning website covers flights, package holidays, car hire, transport and the hotel sector.

Mara Zatti, Head of PR and Communications commented: “Our brand recognition in the UK does not reflect the current size and potential of the business.

We have appointed LOTUS, as a travel communications specialist, to develop our brand positioning so that we are seen as a major player within the travel industry and to establish HolidayPirates as a first choice for consumers looking for the best holiday deals online.”