LOTUS APPOINTED BY THE SPANISH TOURIST OFFICE
LOTUS represented the Spanish Tourist Office from 2009 – 2015 and has successfully won the account back following a competitive tender process.
Spain continues to be the number one travel destination for Brits with in excess of 17.6 million British visitors in 2016 accounting for approximately 23% of all international visitors.
LOTUS has been briefed by the Spanish Tourist Office to raise the profile of Spain’s authenticity, broadly focusing on three key themes: cities, culture and gastronomy. Activity will include strategic partnerships with key events and exhibitions in the UK, social media campaigns to increase destination engagement, media analysis and tactical digital support. LOTUS will also provide a day-to-day press office function for the Spanish Tourist Office.
Javier Piñanes, director of the Spanish Tourist Office (UK) quotes:
“We are delighted to start working with LOTUS. We felt that their comprehensive knowledge of Spain, including the current strengths, opportunities and challenges, together with their extensive experience within the travel sector ideally positioned them to help us deliver on our objectives.”
The account will be headed up by LOTUS associate director Kate McWilliams, supported by CEO Sarah Johnson, account executives Georgie Thatcher and Isabel Luque and senior digital manager Anneka Roberts.
Kate McWilliams quotes:
“LOTUS has a long history and extensive experience of working with Spanish destinations and this win is a natural fit for the agency. We are once again delighted and honoured to represent the UK’s most important outbound tourism destination and look forward to raising the profile of Spain’s unique authenticity.”
For more information on LOTUS, please visit www.wearelotus.co.uk.