LOTUS APPOINTED TO LEAD PR STRATEGY FOR PURO GROUP’S FIRST PUROBEACH RESORT
LOTUS has been appointed to lead the PR strategy for Puro Group's first flagship resort in Mallorca - Purobeach Resort Santa Ponsa - Oasis del Mar
Multi award-winning travel specialist firm, LOTUS, has been appointed by lifestyle and hospitality brand Puro Group to lead the PR and communications strategy in the United Kingdom for its latest opening, the 5* Purobeach Resort Santa Ponsa - Oasis del Mar in Mallorca, with immediate effect.
LOTUS’ appointment by Puro Group represents the travel specialist’s first private sector win in the region of Calvià after recently taking on the European communications and PR brief for the tourism board in 2024. The opening of the new Purobeach Resort Santa Ponsa - Oasis del Mar will further develop the destination, which has shown a clear trend towards high-quality offerings in recent years. The agency brings extensive experience across the Balearic Islands tourism ecosystem, representing the regional tourism board (Tourism Agency of the Balearic Islands -AETIB), Visit Palma, Calvià 365 and a number of flagship properties and boutique hotel clients in the archipelago.
Puro is a major player in the hospitality and lifestyle industries with five hotels in Mallorca and seven beach clubs spread across Spain, Portugal, and Italy. LOTUS will lead the strategic communications and PR activity for Puro Group’s latest venture: the launch of its first Purobeach Resort, set to open in July 2025. The new brand combines Puro’s two successful concepts, the renowned and original Purobeach, with the service excellence of Puro Hotels – providing an integrated experience that uniquely fuses the vibrant and relaxed atmosphere of beach clubs with the individuality and comfort of hotels.
Perched atop the scenic Santa Ponsa hill, with breathtaking views of the Mediterranean Sea, Purobeach Resort Santa Ponsa – Oasis del Mar is an exclusive resort offering a peaceful oasis in Mallorca for nomadic travellers. With 160 spacious rooms and suites, many featuring private outdoor spaces, four exquisite gastronomic experiences, alongside a serene wellness area with tailored programmes designed to rejuvenate guests, the resort offers an exceptional escape. The property will also feature two stunning outdoor pools, including an adults-only pool, as well as multifunctional sports areas to cater to every fitness enthusiast allowing guests to remain as active or as relaxed as they desire during their stay. The resort’s idyllic setting in Calvià stands out for its white sandy beaches and crystal-clear water, offering everything from cosmopolitan shopping areas, local restaurants and sports such as golf, tennis, sailing and water sports activities.
Beltrán Álvarez de Estrada, CEO of Puro Group, stated:
“Purobeach Resort Santa Ponsa – Oasis del Mar is a bold evolution for the brand. As Puro Group’s first full resort offering, it seamlessly blends laid-back luxury with curated experiences, creating the ultimate lifestyle destination. It made total sense to partner with LOTUS who have a huge understanding of the destination and share our vision for elevating the brand on a global stage. Together, we’re excited to introduce a new era of Puro.”
Marta Moya Abad-Torres, Associate Director Spain/LATAM of LOTUS, added:
“We’re thrilled to be working with Puro Group on their exciting new opening in Mallorca this summer. As a leader in lifestyle hospitality, Puro Group is a brand that continues to evolve, and we’re proud to support their global growth and ambition to cement its status as a leader in luxury lifestyle hospitality. With deep expertise in the Balearic Islands and the wider Spanish tourism market, our multilingual team is well placed to deliver a strong PR strategy that drives awareness and supports the commercial success of this launch.”
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For more information on Purobeach Resort Santa Ponsa – Oasis del Mar, please visit https://www.purobeachresort.com/en/
For media enquiries, please contact George Leonard or Marta Moya at purobeachresort@wearelotus.co.uk