LOTUS appoints new Senior Account Director

Specialist travel PR and marketing consultancy, LOTUS, has appointed Minty Woolgar as Senior Account Director. Minty joins the London-based travel and lifestyle agency from The Brighter Group and brings to the role over ten years’ experience in travel PR, both in-house and agency.

Minty has worked across a breadth of travel brands - from luxury hotel groups including Shangri-La Hotels and Resorts and de Savary hotels, to tour operators, tourist boards and airlines. Minty managed the British Airways’ Great Britons campaign as part of the airline’s 2012 Olympics sponsorship and has most recently led the tourist board accounts for South African Tourism, Promote Iceland and Visit Estonia.

Minty also has six years working in-house at leading domestic tourist boards. She ran the ‘Cities and Culture’ portfolio for national tourist board, VisitScotland, and the UK & Ireland PR for Glasgow’s destination marketing agency, GCMB, during the 2014 Commonwealth Games.

At LOTUS Minty will be responsible for strategic planning, business growth and staff development. Minty will report into LOTUS Managing Director, Jules Ugo, who said the appointment was part of an expansion of the team following recent new business wins including the Spanish Tourist Office and the continued development of the LOTUS LATAM division.

Jules Ugo said: “Minty’s strong experience and proven track record in travel and lifestyle PR, and particular expertise in destination marketing, will complement our team and add real value to the services we provide our clients. We are delighted to have Minty on board to help drive the ongoing growth of our business.”

Minty Woolgar said: “I am thrilled to join the LOTUS team and greatly looking forward to contributing to the ongoing success of the agency.”

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For further information please contact Jules Ugo on 020 7953 7470 / jules@wearelotus.co.uk