LOTUS AT VIRTUAL WORLD TRAVEL MARKET 2020
A ROUND-UP OF KEY NEWS ANGLES, INTERVIEW AND MEETING OPPORTUNITIES AND EVENTS TAKING PLACE ACROSS VIRTUAL WORLD TRAVEL MARKET (WTM) 2020
For the first time in its history, WTM 2020 will be held virtually from 9–11 November. Many LOTUS clients will have a presence across the three days with opportunities for both the media and the travel trade.
Below is a summary of which LOTUS clients will be exhibiting and key events. Please do not hesitate to contact us for more information, to set up a virtual meeting or interview, or to discuss any other opportunities.
We will continue to update this post with further information in the lead-up to WTM so please do check-in again for additional updates.
Spanish Tourist Office, Virtual Stand: VC37
Balearic Islands Tourist Board, Virtual Stand: VB149
The Guyana Tourism Authority (GTA), Virtual Stand: VB65
Dominican Republic Ministry of Tourism, Virtual Stand: VB63
Diriyah Gate, Kingdom of Saudi Arabia, Virtual Stand: VC67
SPANISH TOURIST OFFICE
The Spanish Tourism Board is responsible for marketing tourism to Spain to create value for its tourism sector promoting various tourism pillars such as gastronomy, urban culture, nature, culture and heritage and sun & beach.
Some limited opportunities for interviews are available a/o to receive the latest tourism update from the Spanish Tourist Office, please contact firstname.lastname@example.org.
Meetings also available with the representatives from Visit València (Virtual Stand VC148). To request a meeting, please do so via the WTM virtual platform. Visit València representatives would be interested in arranging meetings with outbound tour operators; as well as relevant media and travel associations.
BALEARIC ISLANDS TOURIST BOARD
Balearic Islands Update | Destination Briefing
09 November 2020, 10:00 – 10:45
The Balearic Islands’ representatives outline the latest tourism developments in the archipelago (Mallorca, Menorca, Ibiza and Formentera).
To register: Balearic Islands Destination Briefing
Balearic Islands: Current Challenges & Future Gazing | Press Conference
11 November 2020, 09:00 – 10:00
The Balearic Islands' President Francina Armengol, together with the Minister of Tourism Iago Negueruela, reflect on the impact of Covid-19 on the archipelago’s travel industry and discuss the destination’s plans for reopening.
To register: Balearic Islands Press Conference
Interview opportunities and meetings:
Meetings also available with the representatives from Mallorca, Menorca, Ibiza and Formentera. To request a meeting, please do so via the WTM virtual platform.
One to one interview opportunities are available with representatives from the Balearic Islands including Tourism Minister Iago Negueruela. To arrange a meeting, please email email@example.com.
THE GUYANA TOURISM AUTHORITY
Situated on the mainland of South America, Guyana is bordered by Suriname in the east, Brazil in the south and southwest, Venezuela in the west and the Atlantic Ocean to the north. Despite being located in South America, it is often considered part of the Caribbean region because of its strong cultural, historical, and political ties with other English Caribbean countries. Guyana was once ruled by Great Britain and known as ‘British Guiana’ until independence in 1966.
Guyana also benefits from a rich melting pot of cultures blending several indigenous communities with African, British, East Indian and Caribbean influences. In recent years, Guyana has been recognised for its sustainable tourism credentials; as well as its community-owned-and-led model of tourism.
Interviews opportunities and meetings:
The GTA representatives would be interested in arranging meetings with outbound tour operators; as well as relevant media and travel associations.
DOMINICAN REPUBLIC MINISTRY OF TOURISM
The Dominican Republic is the most diverse Caribbean country, situated less than four hours from New York and eight hours from most European cities. Known for its warm and hospitable people, Dominican Republic is a destination like no other, featuring astounding nature, intriguing history and rich culture.
To request a meeting, please do so via the WTM Virtual platform or contact firstname.lastname@example.org.
DIRIYAH GATE, KINGDOM OF SAUDI ARABIA
Diriyah Gate Development Authority is overseeing a $20 Billion USD development, marking the beginning of a new era of transformation for Diriyah, a historic city just 15 minutes north-west of Riyadh. Diriyah will be transformed into one of the world’s foremost lifestyle destinations for culture & hospitality with UNESCO site AT-Turaif at its heart.
To request a meeting, please do so via the WTM Virtual platform or contact Jules@wearelotus.co.uk
In addition, LOTUS has clients taking part in a number of conference sessions and panel discussions throughout WTM 2020 from the PR summit at London Travel Week to various sessions at Travel Forward.
London Travel Week
PR Summit – Using data and intelligent PR to drive sales in the current climate
05 November 2020, 16:00 – 16:45
LOTUS CEO Jules Uso will be moderating a panel discussion on using data and intelligent PR to drive sales in the current climate. The session will look at the ever-growing and intrinsic relationship between data and storytelling.
Drawing on client examples and hearing from Nick Cooper from LOTUS client Holiday Pirates, it will explore how the increasing use of data in PR is steering strategies and campaigns and how data-led PR is the most accurate, cost-effective way to ensure sales in this challenging time.
Moderator - Jules Ugo, CEO at LOTUS
Speaker – Nick Cooper, Head of Market for the UK at Holiday Pirates
Speaker – Chris Pomeroy, CEO at Interface Tourism
Case-study: Leveraging Social Media to drive bookings – Monday 09 November
This session led by Nick Cooper from Holiday Pirates will look at the power of social media in driving travel bookings; turning “likes” into transactions; and using social media to maintain high levels of engagement.
Speaker: Nick Cooper, Head of Market UK, Holiday Pirates
Mapping the TravelTech eco system – the players and the technologies shaping the future of travel – Tuesday 10 November 14:20 – 14:50
The travel industry is in constant flux, with new brands and disruptors coming online all of the time. In this session, TWISPER’s Tess Snelleman will join other panellists to look at the positive role played by technology entrepreneurs in job and wealth creation, as well as discuss the big issues and the opportunities ahead and what this means for the travel ecosystem of the future. This session will also include a live audience poll to create a compass of the technologies that matter the most.
Pedro Anderson, Founder of COO, Winding Tree
Tess Snelleman, Head of Digital Marketing, Twisper
Technology is key to change – how can we use it to restart Business Travel in the SME space – Wednesday 11th November 11:15 – 11:45
Abbt Penston, CEO, Focus Travel Partnership
Pascal Benn, Business Solutions Manager, Focus Travel Partnership
Chris Lewis, Founder, Travelogix
Kevin Young, Senior Key Account Manager, Lufthansa Group
For more information on LOTUS a/o any of our clients and their activity at World Travel Market, please don't hesitate to get in touch.
For more information, please visit www.wearelotus.co.uk