LOTUS EXPANDS FURTHER WITH LOTUS WELLBEING LAUNCH
Leading travel and leisure PR agency, LOTUS, has launched LOTUS Wellbeing in partnership with research, insights and wellbeing-for-business specialist Well Intelligence. The new division will offer dedicated expertise and consultancy for businesses both within the wellbeing sector and those seeking to step into it. It will be headed up by LOTUS MD Jules Ugo and Senior Account Director Minty Woolgar.
LOTUS Wellbeing has been created in response to existing client demand and the remarkable growth of the sector which is valued at $4.2 trillion globally by the Global Wellness Institute. The UK health and wellness market is valued at just over £21 billion by Statista for 2019 (not including beauty) and wellness tourists spend 53% more than the standard international tourist.
Operating as an integrated arm within the award-winning travel and leisure specialists, LOTUS Wellbeing will offer consultancy and full-service strategic and marketing solutions for brands operating in, or looking to expand into, the wellness space. Combining sector insight, market experience and strategic counsel with creative horsepower and communications know-how, LOTUS Wellbeing will support businesses in harnessing the opportunities in the fast-moving sector with a particular focus on sector revenue optimisation
Well Intelligence provides expert end-to-end advisory and practical execution of wellbeing-related services that include tourism, concept, strategy, brand development, programming and operational optimisation. Solutions are backed by decades of experience, research and insight to provide innovation, models and formulas that work for business. Well Intelligence CEO, Anni Hood, is one of the industry’s foremost wellbeing specialists and has worked with leading public and private sector organisations from IHG and Clinique La Prairie to the NHS and tourism and government organisations. Anni is also the visionary behind K.I.S. Lifestyle® - an online wellness community and sister company, Well Business Solutions.
Anni quotes: “The inclusion of wellbeing in business and services provision is no longer a ‘nice to have’. It has become a valuable, sought after and expected part of culture, environment and experience that is being led by increased consumer consciousness and pursuit of improved human wellbeing. The LOTUS team share the passion of Well Intelligence to create and provide inspiration that transforms lives through wellbeing in business”.
Minty Woolgar quotes: “As consumers place greater focus on their wellbeing in all parts of their lives, we are seeing businesses adapt to support their customers. Our clients are increasingly looking to incorporate wellbeing into their product offering. The launch of LOTUS Wellbeing allows us to provide a dedicated and specialist service to support brands on this journey. We are delighted to be partnering with Well Intelligence, their wealth of expertise in the wellness sector makes them an ideal partner for this next chapter for LOTUS.”
Jules Ugo quotes: “As part of our business development strategy LOTUS Wellbeing is key. After the successful launch of LOTUS Asia in August and just one year on from the 51% acquisition by W Communications the agency has grown substantially and we are continually looking for ways in which to evolve, develop and innovate.”