Scenic Luxury Cruises & Tours and Emerald Cruises appoints LOTUS as UK communications agency as they eye growth in the luxury sector

Manchester based luxury cruise and tour company, Scenic Group, comprising Scenic Luxury Cruises & Tours and Emerald Cruises, has appointed award-winning specialist travel and hospitality PR agency, LOTUS, to manage their UK communications following a competitive pitch process.

Founded in Australia in 1986 the group has continued to set the benchmark for truly all-inclusive and luxury cruising. Opening its UK office in 2007 in Manchester, the cruise and touring specialists are now leading experts in the luxury travel and cruise sectors and have their sights set on further growth in 2024.

Scenic Luxury Cruises & Tours offers 5-star all-inclusive land journeys and river cruises in Europe and Southeast Asia. The ocean cruising product includes Scenic Eclipse and Scenic Eclipse II, The World’s First Discovery Yachts™. Scenic Eclipse was introduced in 2019, setting the new benchmark for ultra-luxury cruising. Scenic Eclipse II followed in April 2023 allowing the cruise line to operate across all seven continents. Catering for up to 228 guests with a 1:1 staff-to-guest ratio, the Discovery Yachts feature a personalised butler service, an expansive 550sqm Senses Spa, two Vitality pools, up to ten dining experiences, two helicopters, and a fleet of Zodiacs.

Emerald Cruises offers a diverse line-up of river and yacht cruises across three continents. Emerald Azzurra, the line’s first ocean-going 100-guest vessel debuted in March 2022 and sails the Mediterranean & Adriatic Seas, Caribbean & Central America. Emerald Sakara, the line’s second luxury yacht launched in August 2023. Both yachts will homeport in the Caribbean in 2024.

With an immediate start, LOTUS’ remit covers both trade and consumer audiences with the aim of positioning Scenic Luxury Cruises & Tours and Emerald Cruises as innovators in the luxury yacht, ocean and river cruising markets.

The addition of Scenic Group further bolsters LOTUS’ award-winning cruise portfolio, which includes Cruise Saudi, The Expedition Cruise Network (ECN), and Polar Routes.

Nichola Absalom, managing director, sales & marketing at The Scenic Group said: “Scenic Luxury Cruises & Tours and Emerald Cruises continues to go from strength to strength thanks to our unwavering commitment to our guest experience and raising the bar with each new launch collection.

“With a wealth of new itineraries across both brands for 2024 and 2025 and ambitious growth plans for the coming years we are confident that LOTUS is the right partner.”

Jules Ugo, CEO LOTUS, added: “We are thrilled to be working with Scenic Luxury Cruises & Tours and Emerald Cruises, as they gear up for an incredible period of growth. LOTUS’ extensive luxury, sustainability, travel and specialty cruise knowledge made us the right partner for a brand that is truly pushing boundaries within the luxury river and ocean cruising market.”

For more information regarding Scenic Luxury Cruises and Tours and Emerald Cruises contact Lydia Matthews, Jordan Forgie, Joseph Holmes-Milner and Katie Wright at scenic@wearelotus.co.uk or emerald@wearelotus.co.uk.


About LOTUS: LOTUS is an award-winning specialist food, drink and travel marketing agency, part of PR Week “Agency of the Decade”, W communications. www.wearelotus.co.uk