LOTUS REAPPOINTED BY ALASKA SEAFOOD MARKETING INSTITUTE
After a competitive re-pitch process the Alaska Seafood Marketing Institute has reappointed the incumbent agency LOTUS for a five year period starting July 1st 2019.
The contract for overseas marketing representative covers the whole of Northern Europe and focuses on positioning Alaska’s seafood industry as a competitive market-driven food production industry and premium global brand.
ASMI is a public-private partnership between the State of Alaska and the Alaska seafood industry.
LOTUS has held the contract for five years successfully developing consumer and B2B strategies for wild Alaska seafood leading to consistent growth in retail and food service distribution. The new brief centres on development of new products for Alaska seafood, innovation in digital strategies and consumer marketing briefs that maximise protein consumption ahead of the Rugby World Cup and Tokyo Olympics.
The account will be led by LOTUS CEO Sarah Johnson with support from account director Katie Petherbridge, trade director Rebecca Wilson and account executive Isabel Luque.
Hannah Lindoff, International Marketing Director at ASMI said “We are delighted that LOTUS will continue to represent the Alaska seafood industry in Northern Europe. Our industry is going from strength to strength with significant increases in consumption of Alaska seafood in the UK and Netherlands. We are delighted that LOTUS continue to lead and innovate in our trade and consumer outreach”.
Sarah Johnson, CEO of LOTUS quotes “LOTUS is proud to continue to represent ASMI in the UK and Northern Europe. We are seeing more consumers turn to wild seafood as a source of natural of protein and with two major sporting events on the horizon it is an exciting time to be supporting this global industry.
Alaska’s 2018 seafood harvest exported 1.02 billion pounds of seafood with a total ex-vessel value of $3.37 billion.