Lotus is excited to announce that we have retained the PR for the Palma Tourist Board (Fundación de Turismo Palma de Mallorca 365) following a competitive re-pitch.

Lotus will start the activity with immediate effect and has been tasked to consolidate the image of Palma as an attractive, modern and year-round city break destination.

For the UK market, the campaign will focus on four key verticals; culture, gastronomy, shopping, and sports (golf, running, cycling and sailing in particular).

The account will be led by Kate McWilliams, associate director, and supported by Frances Tuke, account director (issues management) and Lucy Keenan, senior account executive.

Pedro Homar, director of the Fundación de Turismo Palma de Mallorca 365 says; “We are delighted to be continuing our work with Lotus in the UK market. The team has fantastic knowledge of the city, excellent relationships with the UK travel industry and media, and a thorough understanding of what we wish to achieve.”

Lotus has a long history of working with Spanish tourism clients and launched a new division, Lotus LATAM, at the start of the year to cater specifically to the Spanish speaking markets.

Kate McWilliams, comments; “We are thrilled to be continuing our work promoting Palma. It’s a long-standing favourite with UK holidaymakers and the travel industry and we are pleased to have the opportunity to consolidate and build upon the significant inroads we have made promoting the culture, shopping, gastronomy and sport of this great city.”

Images from left to right:

1. Abriendo Mentes, Costa Rica, Copyright KateHood.com
2. Nuevas Esperanzas, Nicaragua 
3. Vidarte Space, Brazil