LOTUS SELECTED TO MANAGE MARKETING ACTIVITY FOR OREGON WINE IN THE UK

Specialist PR and marketing agency, LOTUS, has been appointed by Oregon Wine Board as its retained PR, marketing and representation agency in the UK following a competitive tender process.

The London-based LOTUS team will work alongside Oregon Wine Board to develop brand awareness and recognition of wine from Oregon and Northwest USA. The brief will initially include the development of UK social media presence as well as developing exposure across more traditional media and content generation.

Oregon is recognised as one of the world’s elite winemaking regions defined by small production, high quality and big impact. 70% of Oregon’s 908wineries making fewer than 5,000 cases of wine annually. In 2019, vineyards saw a healthy increase of 11% to 1,297 growers throughout the state.

Oregon, most known for outstanding Pinot noir which accounts for 59% of the state’s planted acreage, has 21 AVAs and is made up of diverse microsclimates, including river, ocean and wind influences as well as high elevation mountains, making it well suited to growing over 80 varieities of grapes in throughout the state. These include Pinot gris, Sparkling wine, Chardonnay, Syrah, Gamay noir, and Cabernet Sauvignon, among others.

LOTUS will work alongside Oregon Wine Board to communicate the values of Oregon wine; namely family-owned farms, attention to place, and an uncompromising focus on crafting singular, expressive wines.

Sarah Johnson, Founder of LOTUS said, “We are delighted be working with the Oregon Wine Board to raise the profile of their incredible wine. We are delighted to add this prestigious client to LOTUS’ Food Division and look forward to seeing the profile of Oregon wine go from strength to strength”

Margaret Bray, International Marketing Manager at Oregon Wine Board said, “Oregon Wine Board is embarking on a period of growth in the UK market. LOTUS’ knowledge, experience and creativity made it the best-placed agency to support us in our goal to inspire and encourage consumers to get to know Oregon wine.” 

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About LOTUS: LOTUS is a specialist food, drink and travel marketing agency, part of PR Week “Agency of the Decade”, W communications. www.wearelotus.co.uk

About the Oregon Wine Board: 

The Oregon Wine Board is a semi-independent Oregon state agency managing marketing, research, and education initiatives that support and advance the Oregon wine and wine grape industry. The Board works on behalf of all Oregon wineries and independent growers throughout the state’s diverse winegrowing regions. To learn more, visit www.oregonwine.org