Ocean Club appoints Lotus UK & Partners
Lotus UK has been appointed by Ocean Club to run a brand PR campaign across Europe.
Working with Benelux agency Tourism Marketing Concepts (TMC) and Scandinavian agency Related, Lotus will centralise the pan European campaign which aims to reinforce the core brand messages of Ocean Club through creative PR campaigns and brand partnerships.
Located in the heart of Puerto Banús, the privately owned Ocean Club is a private beach side venue offering customers a seductive mix of beach club concept combined with modern style, verve and sophistication.
Ocean Club offers guests an innovative entertainment programme and glamourous events. The club includes a renowned restaurant with excellent cuisine featuring a fusion of classical French, Asian and Mediterranean dishes, working with leading luxury brands.
Sarah Johnson, creative director of Lotus UK says, “Lotus UK has a long history working with pioneers in the Spanish hospitality industry and we are delighted to be adding Ocean Club to our client portfolio. Ocean Club is a brand that has come to define the modern beach club with a superlative service offering. Our campaign aims to differentiate Ocean Club from its copycat competitors and emphasise core brand messages.”
The account will be headed up by Lotus UK associate director Kate McWilliams based in London, supported by Teun Keens, managing partner of TMC in Amsterdam and Helene Hofverberg, senior executive from Related in Denmark.
With an opening event which takes place on 1 May 2015, activity will also include a proactive press office, press release calendar highlighting events and artists as well as partnerships and events.
Thierry Jacobs, director of Ocean Club concludes, “We appointed Lotus UK & Partners because of the teams’ understanding of the core elements of our luxury beach club concept as well as their enthusiasm, reputation and professional approach.”
Images from left to right:
1. Abriendo Mentes, Costa Rica, Copyright KateHood.com
2. Nuevas Esperanzas, Nicaragua
3. Vidarte Space, Brazil