The hotel group is forecasting a start to the season with high occupancy figures for Easter of around 80% overall, accompanied by a 15% increase in RevPar terms. 

 Madrid, 16th March 2023. Palladium Hotel Group kicks off the opening of its seasonal hotels in Europe. Throughout the month of March and throughout April, the establishments managed by the hotel group in Ibiza, Menorca, Marbella and Sicily will open their doors with several new features and a wide selection of proposals adapted to all types of travellers. 

 After last year's very positive summer season, both in terms of the figures achieved and the positive reception of the TRS Ibiza Hotel and Hard Rock Hotel Marbella openings, Palladium Hotel Group is forecasting a good Easter Week with a start to the season with occupancy figures of around 80% in global terms. This represents a brief increase compared to the same period in 2022 and is accompanied by a 15% increase in RevPar compared to the previous year, reaffirming the good health of tourism activity. 

 In line with Palladium Hotel Group's ongoing commitment to excellence, the group has driven a series of innovations and improvements in the hotels it operates, including several relevant renovations with the aim of further raising its quality proposition.  

 This is the case of Grand Palladium Palace Ibiza Resort & Spa, located in the well-known Playa d'en Bossa, which has undergone a thorough refurbishment, including its 411 rooms, its main entrance and several common areas. Nearby, the iconic Ushuaïa Ibiza Beach Hotel has also undergone a refurbishment of its facilities focused on elevating the luxury experience for all its visitors. Hard Rock Hotel Marbella, which opened its doors for the first time in July 2022, has completed extensive renovation work on its building, after which it will remain open for good, bringing together a total of 383 rooms in two towers: Oasis and Nirvana. 

 Start of the season: opening dates 

The first Palladium Hotel Group hotel to open its doors this season was the Hard Rock Hotel Marbella. Operational since 3 March, the establishment will be open all year round. The Malaga hotel will be followed from 31 March by Grand Palladium White Island Resort & Spa, Hard Rock Hotel Ibiza, Palladium Hotel Cala Llonga and Palladium Hotel Palmyra in Ibiza, as well as Grand Palladium Sicilia Resort & Spa in Italy.  

 In April, Ushuaïa Ibiza Beach Hotel will open on the 21st, whilst Palladium Hotel Menorca, TRS Ibiza Hotel, BLESS Hotel Ibiza and Agroturismo Sa Talaia will open on the 28th. The last to join will be Grand Palladium Palace Ibiza Resort & Spa which, after completing the renovation of its facilities, will reopen to the public on the 1st of June. 

 The most important new developments in 2023 

Along with Palladium Hotel Group's firm commitment to innovation and continuous improvement, the Spanish hotel group is celebrating the start of the season with several new features.  

 In Ibiza, the complete renovation of the Grand Palladium Palace Ibiza Resort & Spa stands out, both in several common areas and in the rooms, inspired by contemporary luxury through textures and shapes with noble materials, paired with neutral colours.  

 Ushuaïa Ibiza Beach Hotel, in addition to the amazing refurbishment of its common areas, will celebrate an important milestone this year: the tenth anniversary of its emblematic building The Ushuaïa Tower. Music, fashion, style and fun, as well as the irreverent and sophisticated touch of the brand, will be at the centre of the celebration of this commemoration. 

 At Hard Rock Hotel Ibiza, this year the hotel will unveil revolutionary AI technology with a robot waiter and hostess that will serve customers at 3rdHalf, the hotel's sports bar, which will become the first hospitality robot of its kind on the island. In addition, there will be a new children's area and a climbing area for the little ones; for those who want to keep fit during their holidays the hotel's gym, Body Rock®, will now be a more open space with views of the sea; and for the more musical guests, the hotel will host several concerts from the moment it opens. 

 Likewise, the luxury hotel, a pioneer in the concept of hedonistic luxury on the island, BLESS Hotel Ibiza, will open its new season after its flagship restaurant Etxeko Ibiza by Martín Berasategui was awarded its first MICHELIN star at the last gala of the world-renowned guide, and once again achieved a Sol Repsol for the second consecutive year. 

 Making the leap to the Costa del Sol, specifically to Puerto Banús, Hard Rock Hotel Marbella opens the Oasis building with new luxury room categories: the Rock Suite, spacious suites with a large living room and desk; and the Rock Star Suite, with 140 m2 of living space, a dressing room and Memorabilia® inside, with Celia Cruz shoes and a Shakira dress, as well as offering late check-out subject to availability, a complimentary Balinese bed by the pool and VIP amenities. Guests can also enjoy the new Rock Spa®, with a complete wellness circuit, three wellness suites and the exclusive 'Rhythm and Motion' treatment menu that makes this wellness space a unique place to experience a relaxing holiday. 





TRS Ibiza Hotel arrived last year as the first of the TRS Hotels brand in Europe, offering a premium, adults-only, all-inclusive luxury experience unique to the island. The hotel offers exquisite dining and one of the most breathtaking sunsets in Ibiza from its rooftop Gravity Sky Bar, with a menu of handcrafted cocktails and premium drinks; and the TRS Hotels brand's signature butler service to personalise the experience and cater to guests' wishes and needs, even before they arrive. 

The Signature Level programme deserves a special mention, with a wide range of exclusive benefits. Among them, its Dine Out option, which gives the opportunity to taste different menus in different restaurants distributed throughout Ibiza, or VIP access to some of the events at Ushuaïa Ibiza, Hï Ibiza or Hard Rock Hotel Ibiza. 


Located in Cala Nova, BLESS Hotel Ibiza offers an authentic experience of hedonistic luxury for the most demanding travellers. Inside is one of the best restaurants on the island: Etxeko Ibiza by Martín Berasategui. Available for reservations from 15 March and open from 28 April, the renowned restaurant achieved its first MICHELIN star last year and managed to renew its Sol Repsol, awarded for the first time in 2021. 

Its facilities also include the Epic Infinity Lounge, its impressive sky lounge, which is another of the establishment's gastronomic highlights, with a unique cuisine that combines Latin and Japanese flavours. Its panoramic views of the Mediterranean Sea, together with live music performances with jazz bands or DJ sessions, make BLESS Hotel Ibiza the place to be on the island. 

In addition, this year, the hotel will host "Summer and Art", a party with the collaboration of different local artists. The event, which will raise funds for the Abel Matutes Foundation, promises to become a reference thanks to the exhibition of the artists' works, which will be accompanied by live music and delicious special cocktails. 


On the tenth anniversary of The Ushuaïa Tower, the hotel incorporates new features such as the renovation of common areas and gastronomic spaces, including The Oyster & Caviar Bar and The Beach by Ushuaïa Ibiza, among others.  

Consisting of 425 rooms, including the Anything Can Happen suite, in which, as its name suggests, anything can happen, and which has a terrace with a hydro-massage bathtub, a spectacular king-size bed and a bathroom with a dual "sensual" shower system, among other amenities. The Ushuaïa Ibiza Beach Hotel is the hotel that changed Ibiza forever. 

The opening of The Ushuaïa Tower, which will take place on 21 April, will be followed by The Ushuaïa Club on 28 April and, just one day later, the Ushuaïa Ibiza opening party, which will feature, as always, the music of the best DJs on the planet. 


Technology will take centre stage at Hard Rock Hotel Ibiza this year. The robot waiter will become the favourite assistant of diners at the hotel's sports bar: 3rd Half. This friendly android can transmit voiceovers or project videos through its 18'' screen, accompany guests to their table, help waiters carry or remove trays from the bar to the tables and vice versa, among other functions. This project has been developed in collaboration with the company Wiongo. 

In addition to this, improvements have been made to the children's area and the Body Rock® gym, and, of course, a full schedule of events, such as the iconic Children of the 80's party, as well as concerts by renowned national artists. 


Located on the famous Playa d'en Bossa, very close to the Ushuaïa Ibiza Beach Hotel and the Hard Rock Hotel Ibiza, this resort is the ideal place to enjoy an all-inclusive holiday with a group, family or couple.  

To continue providing a memorable experience, Grand Palladium Palace Ibiza Resort & Spa has undergone a thorough refurbishment of its 411 rooms and some common spaces in order to meet the needs of all its guests and expand its holiday offering.  

Together with Grand Palladium White Island Resort & Spa with 430 rooms, the resort offers entertainment for all ages, as well as excellent gastronomy with local products. Among them, there are two show-cooking restaurants; a wine bar-style restaurant with a wide range of wines and tasty tapas; a 24-hour sports bar; and three à la carte restaurants, including Portofino, a Mediterranean restaurant located on the beachfront with fabulous sea views, live music and delicious tastings with different food stations and dishes such as sushi and poke. 

Within the resort, guests can also enjoy the Zentropia Palladium Spa & Wellness, a fully equipped wellness centre with a hydrotherapy circuit and a wide range of massages and body treatments.  

In addition, for those who are on the island and want to discover the facilities and services of Grand Palladium Palace Ibiza Resort & Spa and Grand Palladium White Island Resort & Spa, the resort has a day pass for adults at €90 in high season (€80 in low season), and for children at half the price. 


Located in the interior of the island in a space that stands out for the exuberance of its nature and landscape, Agroturismo Sa Talaia has 12 rooms that make it an excellent proposal for a different kind of getaway to Ibiza, with friends or as a couple, to rest and disconnect in an atmosphere of complete exclusivity. This small hotel also has a day pass that gives access to its swimming pool, facilities and services, including a carefully selected food and drink offer. In addition, its design and natural surroundings make it the perfect place for weddings and celebrations such as birthdays, anniversaries and engagement parties. 


Palladium Hotel Group completes its offer in Ibiza with two adults-only options for travelling as a couple or with a group of friends: Palladium Hotel Palmyra and Palladium Hotel Cala Llonga. 

Both establishments, which have a wide range of activities and live performances and a gastronomic proposal based on local products, are located in two exclusive areas of the island. Palladium Hotel Palmyra is located in San Antonio, on the beachfront, and is ideal for those looking for leisure; and Palladium Hotel Cala Llonga in Santa Eulalia del Río, with spectacular views and direct access to the Cala Llonga beach, surrounded by a beautiful natural environment, perfect for enjoying the tranquillity that the area offers. 



Ideal for families and with areas for adults only, Palladium Hotel Menorca is located in Arenal d'en Castell, in the east of the island, a perfect location to enjoy nature and the serenity that Menorca offers. 

With 242 modern and comfortable rooms, the hotel has three swimming pools, including the main pool, one specially designed for children and another for adults only; a show-cooking restaurant with international dishes; three bars; a gym or two massage rooms to disconnect, among other options. 

Compared to this year, the gastronomic offer is renewed with a greater variety of products, with a clear commitment to local products and typical dishes of the area such as lobster stew or Mahón cheese, and entertainment activities have also been expanded with options for all ages. 

Additionally, the hotel offers a day pass for external public for €70 for adults and €30 for children. 



After its inauguration last summer, the hotel completes its offer this 2022 after completing its renovation project with the opening of its Oasis building, with new types of Rock Suite and Rock Star Suite rooms to feel like a true rock star; and the incorporation of Rock Spa®. This wellness space is especially characterised by having 'Rhythm and Motion', an innovative, totally immersive spa menu that uses music as the basis of its treatments and is only available in select Hard Rock Hotels across the world. 

In addition, the Marbella hotel has 915m2 of meeting spaces with 8 rooms, among which the Roxy rooms stand out, with natural light, and up to 3,000m2 of outdoor spaces to hold different events. 

As for the gastronomic offer, the Nu Downtown restaurant has excellent Asian cuisine, a delicious selection of cocktails, a show and live music; and the Sessions restaurant offers dishes based on classic Spanish cuisine with a unique twist and unexpected culinary delights. These two spaces are joined by two exclusive bars: Sun Society, the sky lounge with an incredible infinity pool, a VIP bar and a careful selection of Mexican and Japanese fusion cocktails and appetisers; and Eden Pool Club, the poolside snack bar and main stage, with a wide beverage offering and a selection of salads, hamburgers and succulent desserts. 



In Campofelice di Roccella, just 15 minutes from the magical town of Cefalù, Grand Palladium Sicilia Resort & Spa is the perfect choice for families, couples and friends who want to enjoy Sicily in a unique way. 

Located in a wonderful enclave facing the sea and with direct access to the beach, it offers quality facilities and all the services for an unforgettable vacation. 

In addition, guests can enjoy The Signature Level program, which allows them to experience exclusive services, and enjoy a series of additional benefits, such as spaces reserved only for The Signature Level clients, free access to Zentropia Spa Palladium & Wellness, discounts on treatments or premium drinks and meals, private check-in, and priority reservation in restaurants, among many other advantages.  

 About Palladium Hotel Group 

Palladium Hotel Group is a Spanish hotel chain with over 50 years of experience, owned by Grupo Empresas Matutes (GEM). The group operates 40 hotels and over 13,000 rooms, distributed amongst six countries: Spain, Mexico, Dominican Republic, Jamaica, Italy and Brazil, and manages nine brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Only YOU Hotels, BLESS Collection Hotels and the Hard Rock Hotels Brand under licence with three hotels in Ibiza Tenerife and Marbella. Palladium Hotel Group is characterised by its philosophy of attention to its team and to offering its clients high quality products and services. www.palladiumhotelgroup.com   


For more information, please contact Emily Olsen and her team at PHG@wearelotus.co.uk.