PARADORES APPOINTS LOTUS TO MANAGE UK PR AND COMMUNICATIONS
London, 20 December 2022: Spain’s flagship hotel group, Paradores, has appointed award-winning travel PR and marketing agency, LOTUS, to manage its PR and communications in the United Kingdom.
Established in 1928, Paradores is a Spanish state-run network of historic and cultural hotels with a portfolio spanning converted monasteries, Moorish castles, luxurious resorts and more. The brand offers travellers the opportunity to explore top cities, regional gems and experience nature while discovering the absolute best in Spanish culture, leisure activities, and gastronomy.
In addition to being intensely focused on promoting the best image of Spain to visitors and providing an excellent customer service, Paradores is driven to protect the country’s historical and cultural assets, breathing new life into prestigious buildings, and putting lesser-known regions onto the map.
LOTUS has been briefed to raise brand awareness and reinforce the hotel group’s pivotal role in discovering an authentic, historic and cultural Spain, aiming to directly impact UK sales and reservations. To this end, LOTUS will run a proactive press office function, launch a series of creative PR campaigns, and leverage the brand’s strategic partnerships in the United Kingdom.
With over 15 years of experience representing Spanish tourism organisations, including Spain’s national tourist board, and a specialist division providing support to a wide variety of Spanish tour operators, airlines and hotel chains, LOTUS is ideally positioned to represent Paradores.
Juan José González, Sales and Distribution Director at Paradores, says: “LOTUS has a great reputation for being experts in the Spanish market and we are delighted to be working with the team to grow our UK market share. We feel there is a lot of potential opportunity in the UK and we look forward to welcoming even more British guests to our properties.”
Kate McWilliams, Managing Director at LOTUS, says: I am delighted to be working with Paradores which is a brand I have admired for many years. The properties offer a brilliant showcase of Spain’s identity from its history and heritage to its culture and cuisine. They are perfect for those looking to have a truly authentic Spanish holiday. We look forward to working with the group to drive awareness and sales from the United Kingdom”
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