London ,


Sarah Johnson will move from CEO to Founder, recognising her role in setting up the award-winning business 13 years ago. Jules Ugo, current MD, will take on the position of CEO tasked with driving the business forward to the next stage. Kate McWilliams will move from Deputy MD to MD LATAM, responsible for the growth and management of the Latin American and Spanish speaking division which is one of the agency’s key specialist areas.

The restructure, which has been in the planning for some months, comes 18 months after the sale of a majority-stake to Warren Johnson’s W Communications and against a backdrop of an immensely difficult time for the travel industry.

The restructure is designed to allow LOTUS to capitalise on its fast-paced growth since the W Communications partnership. Focusing on the newly defined key divisions of Hotels, Brand, Corporate and Destinations the streamlined approach will allow for an enhanced strategic new-business strategy and more effective operational and financial management and reporting.

Whilst the travel industry has suffered immeasurably since the outbreak of Covid-19 the board believe the recovery phase will bring opportunities as brands seek to work with trusted, intelligent partners with unrivalled expertise and industry insight.

Jules Ugo quotes ‘I’m delighted to be moving into the role of LOTUS CEO. The travel industry faces challenging times ahead and needs consultancies that can offer commercially-driven, data-directed strategies. The next-phase growth of LOTUS will see us continuing to work closely with W and focusing our efforts on new business whilst continuing to offer the high-level of client service we’re renowned for.”


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Pictured Jules Ugo (left) and Kate McWilliams