ST MICHAELS RESORT CORNWALL APPOINTS LOTUS AS UK PR AGENCY
London, May 2023: Falmouth-based wellness resort, St Michaels Resort, has appointed award-winning specialist travel and hospitality PR agency, LOTUS, to manage their public relations ahead of their new spa lodge launch.
St Michaels Resort is one of the leading hotels in Cornwall, embodying the spirit of its location from décor to dining, nodding to the rich maritime heritage of Falmouth with a strong dose of laid-back luxury. The hotel commits to making their guests ‘feel good again’, with outstanding wellness credentials as the home to the largest hydrothermal pool in the southwest, a state-of-the-art Health Club and an exciting programme of wellness events, from yoga on the beach to expert-led cold water therapy and wild swimming. Their commitment to celebrating the best of Cornwall extends to their local, honest food pioneered by Executive Chef Darren Millgate who oversees their two restaurants including the two AA rosette Brasserie on the Bay. Serenity flows throughout and the resort overlooks blue-flag Gyllyngvase beach, with miles of adjoining coastline and just a short walk to the vibrant and creative town of Falmouth. It is also one of the few luxury hotels in Cornwall to be totally accessible by train.
With an immediate start, the appointment is announced ahead of the opening of four luxury spa lodges in July 2023. The project represents a six-figure investment from St Michaels Resort, who have worked with local Cornish companies at every stage from design to build. In addition to the 92 coastally inspired bedrooms and 26 luxury 1-4 bedroom self-catering apartments St Michaels Resort already offers, the four new lodges will be a truly unique accommodation option on site. The lodges will be surrounded by freshly landscaped tropical spa gardens, a large outdoor hot-tub, cold plunge pool and newly terraced sun decking for a truly special UK break, just in time for the summer.
Tim Fryer, Resort Director at St Michaels Resort, said: “St Michaels Resort continues to go from strength to strength thanks to our hard-working staff, continued strategic investment from our dedicated ownership and the unwavering commitment to our driving principles of introducing guests to the Cornish way of life. The launch of the new spa lodges represents the next step in our transformation from seaside hotel to nationally recognised, luxury wellness retreat. We trust that LOTUS, fresh off their win as PR Agency of the Year at The Travmedia Awards, is the partner to take us there.”
Kate McWilliams, Managing Director at LOTUS, added: “We are thrilled to be able to announce our appointment as St Michaels Resort’s PR agency and bring on a hotel that is completely unique within our growing UK portfolio. Being proudly Cornish myself, it has long been a personal ambition to represent a business so close to my own childhood home, especially one that truly embodies the spirit and lifestyle that I know is so special about Cornwall. We are excited to work with the team as they evolve, with tourism in the area continuing to be one of the fastest growing and most competitive areas in UK staycation scene. Our in-house UK tourism expertise across the traditional media and influencer space and my own passion for the area will make for an exciting and rewarding partnership.”
About St Michaels Resort
St Michaels Resort is one of Cornwall’s leading independent hotels, offering an unparalleled wellness retreat right next to the shores of Gyllyngvase Beach and the South West Coastal Path. The resort is home to a luxury spa featuring the largest hydrothermal pool in the south west, a state-of-the-art Health Club and an exciting programme of events that celebrates the local community in Falmouth and the Cornish identity. Led by Executive Chef Darren Millgate, the AA rosette winning Brasserie on the Bay serves up the best of Cornwall’s farms, fields and waters, while more laid-back dining with sparkling sea views can be found at their second eatery, the Garden Kitchen.
The resort, which was relaunched in September 2018, comprises of 92 bedrooms and suites as well as four new luxury spa lodges which will open in July 2023, set alongside brand-new subtropical spa gardens. St Michaels Resort is also home to the Liner Beach Residences - a seafront development of one-, two- three- and four-bedroom apartments overlooking ‘Gylly’ Beach, which are independently owned but managed by St Michaels. Additional events spaces are available for business needs or private parties, including the secluded Wine Vaults, The Bay private function space and The Locker, plus a boutique wedding offering.
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