ToursByLocals has appointed award-winning integrated travel communications agency LOTUS to manage all UK PR activity, raising awareness of its globe-spanning, unique and customisable private tour experiences.

The world's leading online marketplace for local, personalised, private tours, ToursByLocals provides travel-enthusiasts with highly curated tour experiences, in 188 countries.

Since its inception in 2008, ToursByLocals has connected nearly five thousand vetted guides with 1.5 million global travellers. And that is the secret of the company’s success: its exceptional, 5-star rated, one-of-a-kind guides.

ToursByLocals allows people to travel like an ‘insider’, accessing local knowledge and authentic hidden gems on a tour that is unique to them. Conveniently removing the guesswork out of researching and exploring a new city, shore excursion or remote outpost, ToursByLocals also economically serves the destinations its travellers visit.

Committed to investing in sustainability and community-focused initiatives, ToursByLocals created the ToursByLocals Guide Relief Fund as soon as the pandemic struck. It supports local tour guides in areas with minimal government support systems in place and has raised nearly £350,000 to date.

Nikki Hellyer, VP of Marketing at ToursByLocals says, "We are delighted to be working with LOTUS to establish a greater presence in the UK market. We are excited about inspiring British travellers to explore destinations in a deeper and more meaningful way. Our local, personalised tours, led by exceptional guides, provide more enriching moments and better travel experiences for solo travellers, couples and multi-generational families alike.”

Hollie Thomson, Head of Business Development at LOTUS says, “The beauty of ToursByLocals is its celebration of the local heroes that make a destination what it is. What a privilege to be personally escorted by them, on a customisable tour as unique as you and your travel interests are. As travel sector specialists, we look forward to showcasing the breadth and depth of ToursByLocals’ customisable offering, in print, online and broadcast media.”


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