Multi-award winning PR and communications agency, W Communications, together with their specialist travel agency LOTUS, have been appointed to manage PR for Impala, the fast growing travel start-up. 

Impala is reimagining the technology that powers the global travel industry. Impala’s open, transparent system removes the barriers of old travel tech. Room sellers can find the right inventory for their business in minutes, rather than months. Hotels can regain control of their distribution, while reaching new partners and markets. Travel businesses can join Impala’s platform at a fraction of the time it takes with competitors, with zero integration costs. With backing from Lakestar, Kima Ventures, Stride VC and Latitude - who backed Airbnb, Trivago and Deliveroo - Impala is opening up the travel industry’s innovative potential, and enabling better travel experiences for everyone.

The win for W LOTUS follows LOTUS becoming part of W Communications in 2018, bringing specialist travel PR and marketing into the W Group to offer a full-service brand and PR agency committed to driving sales to ensure post pandemic success. 

The W LOTUS account team will combine specialist tech and B2B travel experience with creative brand campaigns.

Caroline Hudack, CMO of Impala says: “We’re building a team that assembles the very best talent from across travel and tech, to create a product that reimagines travel as it should be. We were looking for a partner that deeply understands the travel space - and what our tech makes possible. We’re delighted to be working with W LOTUS to tell our story as we continue our growth in 2022.”

Jules Ugo, CEO of W LOTUS says: “This fantastic win bolsters our travel tech division at W LOTUS and perfectly brings together the skill sets across the W and LOTUS teams. We are excited to be working with Impala to shake things up in the industry and help open up new opportunities for the travel sector during a critical period of recovery.”


For more information on Impala or to sign up, please visit https://impala.travel/.

For media enquiries or to discuss an Impala opportunity, please contact Kate McWilliams, Anna Rawson or Matilda Haymes at impala@wcommunications.co.uk