LOTUS APPOINTED BY BATTLEFACE AS UK PR AGENCY

Travel PR consultancy, LOTUS, has been appointed by travel insurance provider, battleface, as its retained UK PR agency.

LOTUS has been tasked to work with the in-house comms team to drive consumer brand awareness through creative data-led campaigns and expert advice.

battleface’s mission is to keep travel insurance simple and deliver straightforward safeguards for travellers heading out on their next adventure. It offers specialised travel insurance for today’s traveller rather than a one-size-fits-all policy and benefits include cover for medical expenses caused by, or resulting from, COVID-19.

Katie Crowe, Director of Communications of battleface says:

“The global COVID-19 pandemic has completely changed the way consumers are searching for and purchasing travel insurance cover. Travellers are now more than ever looking for clarity and transparency on the different travel insurance options available to them. As a result, product evolution in the travel insurance space has been vital in catering for the ever-changing demands and needs of holidaymakers.

With countries now introducing different entry requirements, travellers want the ability to custom build their own products and choose the benefits they would like to include in their policies. battleface is disrupting the traditional travel insurance model with the use of data and tech, and LOTUS brings considerable travel industry knowledge to the table, as well as a proven track record in PR and media placement. We are pleased to have them on board to help us communicate our messages, especially during such a rapidly changing travel environment”.

The account will be overseen by LOTUS MD (LATAM), Kate McWilliams, and run by account directors, Frances Tuke and Georgina Oakley.

Kate McWilliams says:

"Since the start of the pandemic, there has been a lot of confusion around travel insurance amongst consumers, trade and media, and we are looking forward to working with battleface to help showcase their innovative, flexible and customisable approach.

Our first campaign looks at travellers attitudes to PCR tests and how much the average Brit is prepared to pay for a PCR prior to travel. The survey conducted between 2,000 UK adults and carried out between 5 and 9 March 2021 by Opinium Research on behalf of battleface revealed that Brits are prepared to pay just £22 on average for a PCR test prior to travel. Just four percent claimed they would pay more than £75. For further information on this data, please click here."

For editorial enquiries, please contact battleface@wearelotus.co.uk.