LOTUS APPOINTED TO MANAGE PR FOR VISIT LINCOLN AND LINCOLNSHIRE CO-OP

Travel specialist PR consultancy, LOTUS, has been appointed by Visit Lincoln and Lincolnshire Co-op as the retained UK PR agency to promote the city as a visitor destination.

Lincolnshire Co-op owns land across the city of Lincoln and is leading on the £70million redevelopment of The Cornhill Quarter. Located in the heart of the city, The Cornhill Quarter is a significant new destination within the city, combining the rich history of the city with new contemporary bars, shops and restaurants.  

Tourism is worth £216m to the city economy and supports all businesses in Lincoln and the surrounding area. LOTUS will be supporting Visit Lincoln and Lincolnshire Co-op’s co-ordinated effort to attract day, weekend and longer stay visitors to the city through strategic and tactical PR to raise awareness of the city among a range of audiences.

With The Cornhill Quarter having reached a significant milestone with the Corn Exchange restored, the new cinema building built and the creation of Exchange Square, LOTUS’ media outreach will include new announcements and openings in The Cornhill Quarter, as well as drawing on the new development as a highlight for visitors to the city.

The account will be led by account director, Georgina Oakley, supported by senior account manager, Lydia Matthews and account executive Matilda Haymes. LOTUS will report into Charlotte Goy, chief executive officer at Visit Lincoln and Laura Dunne, head of marketing and membership at Lincolnshire Co-op.

Jules Ugo, chief executive officer at LOTUS, says: “We’re delighted to be working with Visit Lincoln and Lincolnshire Co-op at this significant time for domestic tourism. With the development of The Cornhill Quarter, it’s an exciting period for the city and we look forward to building awareness for Lincoln’s diverse visitor offering.”

Charlotte Goy, chief executive officer at Visit Lincoln, says: “There seems to be a real interest in people reconnecting with and exploring the UK as lockdown restrictions begin to ease. LOTUS’ knowledge and experience within the tourism industry will help Lincoln to capitalise on this and support us in driving more staycationers to discover our wonderful city.”

Laura Dunne, head of marketing and membership at Lincolnshire Co-op says: “With the completion of significant restoration projects and a host of new shops, bars and cafes now open, The Cornhill Quarter is at a stage to add another level to Lincoln’s visitor experience. With LOTUS’ support, we’ll continue to attract new signings as well as encourage visitors from all over the UK to experience the city’s newest offering.”