·      Social media campaign to shine a light on Poland’s deep-rooted culture of hospitality

·      Twitter Chat: Wednesday 29 June 2022 1-2 pm 

Dropbox of high-res images can be found here

The Polish Tourism Organisation is launching its summer social media campaign #PolandVibes this month to highlight its deep-rooted culture of hospitality and its vibrant cities. Created by LOTUS, the campaign will start the conversation about how fun, safe and open Poland is in summer 2022.  

Post-pandemic, all Poland’s tourist attractions, hotels and restaurants have re-opened, and the Foreign Commonwealth & Development Office of the UK has no advisories about travelling to the country. Despite this, the Polish government has reported that cancellations for trips to the country have risen since the end of February, when Russian hostilities began in Ukraine and that potential visitors are worried that visiting Poland may not be appropriate. 

As part of the campaign, the Polish Tourism Organisation will shine a light on Poland’s deep-rooted hospitality by harnessing digital influencers and content on new and existing social media platforms, visiting live web cam footage from across the country and asking visitors in Poland to post their experiences on their social media feeds. In addition, the Polish Tourism Organisation will be hosting a Twitter Chat #PolandVibes on Wednesday 29 June between 1 and 2 pm UK BST. 

Amongst its activations, LOTUS will highlight why visitors need to go to Poland now. 

Over the next few months Poland will welcome a range of high-profile artists to play at their major music venues and festivals. Warsaw’s Letna Scena Progresja – Poland’s biggest music club – will host Alt-J, Shaggy and Tom Odell while festivals such as The Open’er include Red Hot Chili Peppers, Florence + The Machines and LCD Soundsystem as headliners. Meanwhile, the Krakow Live Festival will headline with Lewis Capaldi and Pol’and Rock Festival in Czaplinek will host the biggest free event in Europe from 4-6 August. For a totally different vibe, classical music fans can bliss out in the sun at the 63rd season of Chopin Concerts in the Royal Łazienki Park in Warsaw, which holds performances every Sunday until 25 September. 

Art lovers to Poland can explore contemporary art galleries in Warsaw such as Fundacja Stefana Gierowskiego to see modern European artists at the ‘Abstraction to Abstraction or take in a curation of 1980s Polish art at the Ujazdowski Castle Centre for Contemporary Art, while history buffs will find a fascinating story about how Poland’s royal castle was blown up and rebuilt in The Royal Castle, ‘From Destruction to Reconstruction’. 

Poland’s culinary scene has also rapidly developed in recent years with organic produce widely available and a host of Polish chefs winning acclaim for their combinations of traditional and innovative recipes in stand-out slick and contemporary restaurants. 

Dorota Wojciechowska, the UK’s Director of the Polish Tourism Organisation said: “As Poland is in the heart of Europe, our citizens have done everything they can to help our neighbours in their hour of need, but it is worth remembering that our major cities are all located far from the border crossing with Ukraine, and by supporting the Polish tourism economy, you can also help us to help Ukraine. 

“We are a big-hearted nation, and we are still warmly welcoming visitors, whether they are looking for R&R or refuge. Our tourist attractions, hotels and restaurants are open as usual, and we are very much looking forward to a summer of cultural highlights where visitors will continue to receive the excellent hospitality and warm welcome long associated with Poland. 

“If you would like to contribute to the campaign, tell us what you love about Poland with the hashtag #PolandVibes.” 

 Visit https://www.poland.travel/en for further information. 

Media Contacts: Frances Tuke, frances@wearelotus.co.uk or Dovile Stuknyte dovile@wearelotus.co.uk

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